Once decided, the process of setting up a grocery store comprises a series of administrative, logistical and entrepreneurial steps that new business owners need to follow in order to succeed in their new business.
From the choice of location, through legal documentation, stock acquisition, setting up the physical structure and opening the business, all processes involving the opening of a mini-market need to be carefully planned and executed.
For this reason, it is always important to have a plan of action, a kind of orientation guide for beginners that gives useful, valuable and effective information about what grocery owners need to know to set up a prosperous and profitable business.
Don’t know where to find this information? Don’t worry: today’s post is entirely dedicated to telling you everything you need to know to set up the best grocery store in the region!
Follow the reading and understand everything about the subject. Check it out:
Setting up the business plan
Do you know what a business plan is? It is basically a document in which all the details of your business are detailed. It is the first thing that must be put into practice, from the moment you decide to open a grocery store.
It allows the entrepreneur to have a wide and complete vision about all the aspects involved in his new trade:
- Institutional: what the company is, what is its purpose;
- Financial: what/what capital will be invested in the endeavor;
- Human Resources: who/ how many will be my employees;
- Investments: partnerships, sponsorships, partners;
- Public: buyer persona, what my type of client, who I want to reach;
- Competitors: what is the differential, positive, negative points to be overcome;
- Market: how are the market trends for my niche.
Of course your business plan can be much more detailed, feel free to add or subtract information, but our tip is: the more detailed your business plan, the clearer your vision of your venture.
The importance of this type of document is notorious, especially for new entrepreneurs who are not so familiar with the world of trade and investment. So: get your pencil/paper or computer and get to work!
Choosing the location – strategic location
As you can imagine, the place where the grocery store will be set up is of fundamental importance for the success of the business – this is why a very detailed business plan is needed.
The location of the business should never be a random actor, nor when you already have in mind a specific place or have your own furniture at your disposal. This is because strategic market issues, such as target audience, prices and consumer flow are directly related to the geographic position of the market.
Whether the location is owned or rented, the choice of location must take into account some fundamental characteristics, such as:
- The flow of people in the chosen region;
- The presence of competitors in the region;
- The niche of products that thrives the most in the location;
- The age group and the socioeconomic profile of the residents;
- The proximity of the region to the central area of the municipality;
- The legal requirements for the implementation of grocery stores in the locality.
Together, these factors form an excellent selection filter for strategic locations for the installation of your business – and also for the definition of the type of product to be sold and the stock assembled.
Erecting the structure – details that make the difference
It is important to emphasize that, of all the aspects involved in assembling a grocery store, the physical structure is the one that speaks directly to the consumer – after all, it is the most visible part of all the trader’s work.
Although you already know, it is worth remembering that investing in quality equipment, well lit, airy and visually pleasant environments are key factors in the loyalty of any customer. In fact, we have already made a post totally dedicated to the life cycle of customers – be sure to check it out!
For a small grocery store, some of the indispensable equipment to build a good structure include: gondolas, shelves, freezers and refrigerators, counters, one or two boxes, information boards, lamps, etc. The choice of the number of equipment depends on the capital invested and the strategy outlined in the business plan.
Another aspect of utmost importance, besides the structure, is the decoration of the environment, which must be pleasant and attractive, with ambient lights, posters with the day/week promotions and decorative objects that are aesthetically attractive to the client.
Remember: it is the small details that will make all the difference between your grocery store and the competitors’! And, as this kind of business is, by essence, small, try to compensate the reduced size with equipment and decoration that raise the level of the environment.
Dealing with legal requirements
One hour or another the time to deal with the bureaucracies would come. We are talking about the administrative steps to bring your grocery store into legality with the municipal control and inspection agencies.
The process itself is not complicated, just quite bureaucratic, which requires, once in a while, the guidance and assistance of a professional accountant – even, this is a great tip if you are unfamiliar with these matters.
It all starts with the CNPJ – which registers your business in the IRS system – and ends with an operating license – a municipal document that releases the operation of the grocery store under local legislation.